Coca-Cola brand Lift has taken naming rights sponsorship of Taz Douglas’ Lucas Dumbrell Motorsport Holden for the remainder of the weekend at Albert Park.
The agreement strengthens the association between Coca-Cola and LDM that had previously seen minor branding on the car.
A striking livery was designed for the car last night and is being applied at the track ahead of the afternoon's race.
“I’m honoured to have the support from Coca-Cola,” said team owner Lucas Dumbrell.
“They supported us last year and their continued support for this year is greatly appreciated.
“They’re (Coca-Cola) a great group of people and I just hope that we can bring them home some decent results throughout the 2017 season.”
Driving under a round-by-round arrangement, Douglas finished 17th and 18th in the respective Thursday and Friday races.
The 33-year-old will line-up 22nd for today’s 13 lap encounter, which gets underway at 3:20pm local time.
Douglas has been utilising the unique Albert Park schedule to undertake work for his demolition business during the mornings before hitting the track in the afternoon.