Penske Truck Rental will be the naming rights partner for the DJR Team Penske Falcon for this weekend’s Coates Hire Sydney 500.
The Penske Truck Rental logo has been seen on the team’s FG X Falcon all season, but takes prime position for the final round of the 2015 Championship.
The sponsorship coincides with further expansion of the Penske Truck Rental brand with a new office opening in Adelaide in the second quarter of 2016. The growth of the truck rental business has been swift, and now with a new office opening in South Australia, the company will have a far wider Australian footprint.
“DJR Team Penske has enjoyed great support from a number of Penske Automotive Group companies in 2015,” DJR Team Penske Managing Director Ryan Story said.
“To finish the year off with the Penske Truck Rental partnership is very pleasing. Penske Truck Rental has featured on the car at every event this year, but this round it takes top billing.
“This is an important part of the team’s marketing strategy as we welcome another Penske affiliate company as a primary sponsor.
“The interaction we have with Penske Automotive Group staff and customers coupled with other key team partners has been a feature of our on track activity in 2015. We look forward to welcoming the Penske Truck Rental team to the Homebush event.”
Penske Transportation Group International President Randall Seymore added: “We are excited to see the Penske Truck Rental brand as naming rights sponsors of the DJR Team Penske Ford in Sydney.
“This partnership provides a high-profile platform to showcase Penske Truck Rental to the V8 fan base and times perfectly with the announcement of the opening of our fourth location in Adelaide in 2016.”
The Penske Truck Rental Falcon FG X will be on track at Sydney’s Olympic Park from December 4 to 6.
DJR Team Penske’s Scott Pye recently earned his first V8 Supercars podium in New Zealand and is looking to finish the season on a high in Sydney.