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Luxury Institute: Luxury Institute Survey: High Net-Worth Consumers Rank Maybach, Rolls Royce and Bentley the Most Prestigious U

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January 29, 2008 by newsbot

NEW YORK, NY (MARKET WIRE) High net-worth consumers rated Maybach the most prestigious ultra-luxury automobile brand in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Respondents, all with a net worth of $5 million or more, cited Maybach as the "ultimate luxury," having "superior quality and uniqueness," and for being "extraordinary." Rolls Royce was a close scoring highest for self-enhancement and being worthy of a price premium. Bentley finished third.

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